Football diplomacy has become a powerful tool for enhancing nation branding. But what are these constructs, and how are they effectively synergised and deployed to showcase nations on the world stage?
Hi - thanks so much for the great comment and feedback! 👍🙏
I’ll update the article to include this critical point and apologise for the oversight. I'm very happy you made this important point. I went to a few games at the last Women’s Euros, including the final, and maybe I should have known better about the Dutch song!
Anyone who knows me well will tell you I'm a big supporter of women’s football (well football! 👍) and women in football, wider sport and leadership including women’s football diplomacy, which is a phenomenal force for good already but I think will become a ‘juggernaught’!
I'll get to a piece specifically on women’s sports diplomacy (planned already) in due course so if you’d like to see any specific examples or points included please drop me a line - I would love to get your insights 👍.
I just need to work out how and if the edit function works now 😂😂👍 - newbie to substack!
thanks for these interesting thoughts Gavin. I look forward to reading more.
One comment - it's really perplexing to hear that people think the Dutch left-right song began with the Men's Euros. It was on fire during the Women's Euros in 2017 in the Nederlands ... which the Dutch team actually won under Sarina Weigman. The players danced it on the field after the Final, and thousands danced it in the streets. And yes - it was all over social media then too. It's perplexing to see women's history forgotten so quickly.
Ensuring inclusion of women in diplomatic circles (sports or otherwise) creates enormous value, to ensure that solutions fit the whole population. I'm sure I read a study where negotiated international solutions (eg for peace) are more robust and long-lasting when women are at the table. Given women's exclusion from both football and diplomacy over decades (actually, centuries), I feel that it's really important to expand our thinking to include all genders now.
I have now updated the article to make explicit ref to the songs roots at the Women's Euros in 2017 in the Nederlands. Thanks so much for the heads up on this crucial point. Atb, G
Hi - thanks so much for the great comment and feedback! 👍🙏
I’ll update the article to include this critical point and apologise for the oversight. I'm very happy you made this important point. I went to a few games at the last Women’s Euros, including the final, and maybe I should have known better about the Dutch song!
Anyone who knows me well will tell you I'm a big supporter of women’s football (well football! 👍) and women in football, wider sport and leadership including women’s football diplomacy, which is a phenomenal force for good already but I think will become a ‘juggernaught’!
I'll get to a piece specifically on women’s sports diplomacy (planned already) in due course so if you’d like to see any specific examples or points included please drop me a line - I would love to get your insights 👍.
I just need to work out how and if the edit function works now 😂😂👍 - newbie to substack!
Have a great day, cheers - Gav
thanks for these interesting thoughts Gavin. I look forward to reading more.
One comment - it's really perplexing to hear that people think the Dutch left-right song began with the Men's Euros. It was on fire during the Women's Euros in 2017 in the Nederlands ... which the Dutch team actually won under Sarina Weigman. The players danced it on the field after the Final, and thousands danced it in the streets. And yes - it was all over social media then too. It's perplexing to see women's history forgotten so quickly.
Ensuring inclusion of women in diplomatic circles (sports or otherwise) creates enormous value, to ensure that solutions fit the whole population. I'm sure I read a study where negotiated international solutions (eg for peace) are more robust and long-lasting when women are at the table. Given women's exclusion from both football and diplomacy over decades (actually, centuries), I feel that it's really important to expand our thinking to include all genders now.
Hi Moya,
I have now updated the article to make explicit ref to the songs roots at the Women's Euros in 2017 in the Nederlands. Thanks so much for the heads up on this crucial point. Atb, G